Strategic ad design for an online flower delivery brand
Client
Year
2025
Pluukz delivers organic, pesticide-free flowers straight from Dutch growers. They needed a steady flow of social media ads that would stop the scroll, showcase their flowers, and drive orders.
The approach
Flowers are already beautiful, so my job was to let them shine and keep everything else simple. Every ad has one clear message, a short line of support and an easy button to order. The 9.3 customer rating and the next-day delivery show up again and again, because those are the things that make people trust a shop. I designed different directions to see what would land best. Some ads lean into gifting, with lines like "Give a smile" and "Surprise someone with flowers". Others use a price badge, a real customer quote or a bright cut-out bouquet on a clean background. Keeping the type, colours and layout consistent meant every ad still felt like Pluukz, even when the message changed.
Telling the organic story
In the newer ads, the focus shifts to what makes Pluukz different: real flowers, grown without pesticides. Instead of studio shots, these ads use warm photos taken in a flower field, with big, confident headlines like "Real flowers, honest choices". They feel calmer and more natural, which fits a brand that's all about working with the seasons.
The final work
A wide set of ads for Instagram and Facebook, from playful gift ads to calm, nature-led campaigns. My favourite part is seeing the two styles side by side. You can see the brand growing up, from "flowers are a great gift" to "these flowers are better for you and for nature".
The ads look amazing! It's clear we made big steps in a short period!
Rishi
Ad Specialist bij Pluukz
