Seven Purple Mangos has become a cornerstone of my business. I hand over the creative management for my Meta campaigns, and they always grasp my ideas quickly and bring them to life exactly as I envision them. Now I can keep my campaigns updated every month and drive far more results.
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why it matters
8 to 10
ad concepts in every plan
4 steps
from ad review to testing plan
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The difference
Every new ad starts with a reason
Based on your results
A marketer's eye
Ready to brief
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Deliverables
What's in your creative strategy
A review of your current ads and results
Audience and competitor research
Hooks, angles and messages to test
8 to 10 ad concepts with briefs
A testing plan for the next month
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example
What a concept looks like
Hook
The first line or first second of the ad, written to stop the scroll.
Angle
The reason to buy this ad leads with, picked from your audience research.
Visual direction
How the ad should look, with references from your brand and past results.
Format
Static, carousel or video, and the placements it's made for.
Copy direction
The main message and call to action, ready for whoever writes your ad copy.
Test goal
What this concept should prove, so you know what to look for in the results.
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the process
How we build
your strategy
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Selected work
Recent campaigns
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testimonials
30+ brands
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Work with us
Pricing
Strategy only
A one-off creative plan for your next month of ads.
/one time
What’s included:
Review of your current ads
Audience and competitor research
8 to 10 ad concepts with briefs
A call to walk through the plan
Strategy and design
Creative strategy built into the monthly ad design plan.
From
/month
Most Popular
What's included:
Everything in Strategy only
20 or 40 design hours every month
New ads designed from the plan
A monthly look at what worked
Run paid media for clients? How we work with agencies
What is creative strategy?
It's the planning behind your ads: which messages, hooks and formats to test, and why. Every new ad then has a clear reason to exist.
Who is it for?
Brands and agencies running paid ads on Meta, TikTok or Google that want new ideas to test, based on their own results.
Do I need to run ads already?
It works best with a few weeks of ad data. If you're just starting, we base the plan on your audience and competitors.
Do you design the ads too?
Yes, with the Strategy and design plan. You can also take the briefs to your own designer.
Do you write the ad copy?
Every concept includes the hook and angle. If you need full ad copy, we'll discuss it on the call.
Can agencies use this for clients?
Yes. We plan the creative for each client while you run the campaigns.
How long does it take?
It depends on your account and how much data there is. You get a clear timeline with your quote after our first call.
What happens after the plan?
You can take it to your own team, or continue with our monthly Strategy and design plan.
