Packaging Design for Premium Dog Supplement Brand
Client
Year
2026
Flinnt makes soft chews that support a dog's gut health. The brand already had its logo, colours and voice in place. My job was to bring that identity to the packaging and to design the header and footer for their emails, so everything would feel like it came from the same calm, caring place.
The packaging
Flinnt's message is "Rust van binnen. Rust van buiten." Calm on the inside, calm on the outside. I wanted the pouch to feel exactly like that. Soft colours, lots of space, nothing shouting for attention. The sitting dog from the logo became the hero of the pack. I scaled it up and let it run off the edge of the pouch, so it feels big and friendly while the rest of the design stays simple. It also makes the pouches easy to spot as a set, even from across the room. There are two flavours, each with its own colour. The deep green pouch is the chicken version, and the light cream pouch is the meat-free one. Same layout, different mood, so it's easy to tell them apart and still clear they belong together.
The emails
For the emails I designed a header and footer that frame every message in the Flinnt style. The deep green and the dog silhouette carry over from the packaging, so opening an email feels like opening the pouch. The content in between can change every week while the brand stays recognisable.
The final work
Two pouches and an email template that sit naturally next to the brand Flinnt already had. My favourite part is how much the oversized dog does. One shape, used big, and the whole pack feels warm and calm.
"The packaging looks amazing!"
Roy Langedijk
Founder Flinnt
