Branding Project For

Client

Wij verbeteren

Year

2024

"Wij Verbeteren" is a methodical improvement partner that helps companies and professionals unlock their full potential. We believe in everyone's ability to improve by sharing structured approaches and insights.

At our core, we are driven by five core values: curiosity, structure, improvement, knowledge sharing and innovation. My job: create a brand that matches this.

Logo Design

The "Wij Verbeteren" logo tells a powerful story about the brand's identity and mission. The clean horizontal line culminating in an upward arrow symbolises the structured approach characteristic of Wij Verbeteren.

Brand Imagery

The upward arrow represents improvement and progress. It is a visual promise: through our structure and analysis, you will go further and reach a higher level. With blue tones throughout the imagary which also focused on movement and progress.

Brand Colors

The colour palette of Wij Verbeteren reflects both an analytical and a curious side. The combination of blue tones with warm accent colours creates a perfect balance between professionalism and accessibility. The lighter blue color brings freshness and accessibility. The warm orange tones are energetic accent colours that symbolise improvement and transformation.